NOTICE: FTC & State of CO Cracking Down on Bad Advertising
Recent enforcement activity and updated guidance from the Federal Trade Commission and Colorado regulators have put renewed focus on advertising practices in the automotive industry. Dealers and related businesses in Colorado are seeing closer scrutiny of how vehicles, pricing, financing terms, and related products are marketed to consumers.
This heightened attention makes it more important than ever for businesses to review their advertising materials, ensure disclosures are clear and accurate, and confirm compliance with both federal and state requirements before issues arise.
If your business sells automobiles, are you up to date on the rules and regulations that may impact your operations? The FTC offers resources covering the Used Car Rule, labeling requirements for alternative-fueled vehicles and fuels, how the FTC Privacy Rule applies to auto dealers, and other topics relevant to the automotive industry.